The launch of a new world for the internet « Unitedlane.com – Open3DHouse™

The launch of a new world for the internet

The pioneering 3D visualisation company Get Inside is delivering a world first with its announcement that it will become United Lane, a 3D web visualisation portal that can be used via the internet.

United Lane, the new name for Get Inside, is a revolutionary concept that allows anyone in the world to input the ground plan of their house and then see it rendered in 3D.

“One of the real advantages of the United Lane concept is that people who are buying a house can not only see what it looks like but they will also be able to input details of their furniture and the sort of colours that they prefer into the model,” said Aamir Butt, the new CEO of United Lane.Butt added, that with the current surplus of houses on the market that that buyers are increasingly making their decisions on the amount of information that they can see online.

“The typical high tech armoury of a successful real estate office will include videos, photos, virtual imaging, a 3Dinteractive floor plan and online tours because that is what the market is now demanding. Those companies that are not making an immediate investment in technology will suffer.

“To get an edge in the current market you have to be able to deploy technology instantly and that is what we can do.”

The beauty of United Lane is that the 3D house plan stays with the house’s owners for ever as United Lane stores the 3D model on its servers.

“Technology is now essential in the real estate market because more and more people are going online. Even before the current challenging conditions the trend was for people to want more and more information about a property before they viewed it.”

The change from Get Inside to United Lane marks a recognition by Aamir Butt and Get Inside founder, Kresten Thomsen, that the next stage in the evolution of the internet will be to 3D.

“All of the indicators show that people want to see things in 3D because that is how they live their lives,” said Thomsen.

“We have created this system because we believe in drinking our own champagne and would like other people to enjoy the best experience that is possible.”

For more information or to arrange an interview with United Lane contact:

Peter Warren, Executive Vice President of Communications on:
email peter.warren@unitedlane.com
Office 00-44-207-100-1389
Mobile 00-44-7870-558635
Skype petewarren

What you are saying

“In our iPad listing presentation we showed your 3D floor plan and our then prospective sellers were very impressed. Several days later we learned we got the listing and had been up against one of our biggest competitors! It will undoubtedly help people who either cannot be present at a showing or who cannot visualize their furniture in a prospective home. Thank you for giving us this amazing real estate tool!”

Stacy Blair Young and Marny Maslon, Teles Properties, CA.
“My parents who live in London, England come over to visit regularly, but when I wanted to redecorate and put up an extension to the garage and wanted my father’s opinion he wasn’t due to visit us for a while. But using my Open3DHouse™ was just incredible! He was able to come INTO MY HOUSE from London and give me his opinion on how best to do things. Thanks Beth and United Lane for keeping us connected.”

Girth Williamson, Melbourne, Australia.
“Don’t take away my pictures Daddy. I want you to look at them whenever you come in here.”

Emil, 10 years old, Denmark. Daddy, New York.
“Daddy can I go and decorate my room? I want to put some bathroom things in there – it’s my room so I can do what I want, right?”

Jacob, 8 years old.
“This is SO cool, I’ve been trying out all kinds of furniture arrangements without leaving my sofa! I love it!”

Karin Zimmerman, Denmark
“This is such a no brainer”

Kathleen Stiegler Fazio, Summit Development
“UnitedLane.com’s 3D virtual tour technology is one of the most powerful ways to convert seller, builder, and even commercial leads into signed business. … Best of all, this system not only generates highly qualified web leads, it’s one of the most effective listing tools ever invented.”

Bernice Ross, America’s Top Real Estate Coach
“Because of the affordability of the United Lane technologies it gave our company the ability to compete with a much larger competitor. I think that if you want to impress potential clients then this is a product you should be showcasing.”

Robert Fiorito, Owner
Coldwell Banker, Bristol