About

We are world leaders in the creation of cost-effective 3D interiors and exteriors of buildings for the global real estate business. The same state-of-the-art technology also allows us to create super-realistic 3D models and photographs of any physical object and set them in the environment of your choice. The brainchild of company founder Kresten Thomsen, United Lane is the embodiment of Thomsen’s vision – to make 3D technology freely available to the world. Since Thomsen started the company – then known as Get Inside – in January 2004, we have gone from strength to strength. A board reshuffle in August 2008 saw technology start-up specialist Aamir Butt appointed as CEO. And, after taking 3D technology to a new dimension, we made another huge step in our own development in November 2008 when, after a corporate rebranding as United Lane and the appointment of US real estate expert Mark Foreman as Executive Vice President for Client Relations, to service our business in the US.  As well as a burgeoning business across the Atlantic, we now supply our software to some of Scandinavia’s leading real estate companies and household names in the design world – major global players such as Bang & Olufsen. In line with Thomsen’s ambitious aim for 3D technology, our Open3DHouse™ software is now being hailed as the ‘missing link’ in the evolution of the internet. By inputting traditional 2D floor plans and dimensions into our Go Create software – and without breaking the bank – you can build super-realistic 3D models of the houses that you want to sell, or the products that you want to demonstrate.

What you are saying

  • “In our iPad listing presentation we showed your 3D floor plan and our then prospective sellers were very impressed. Several days later we learned we got the listing and had been up against one of our biggest competitors!  It will undoubtedly help people who either cannot be present at a showing or who cannot visualize their furniture in a prospective home.  Thank you for giving us this amazing real estate tool!”

    Stacy Blair Young and Marny Maslon, Teles Properties, CA.

  • “My parents who live in London, England come over to visit regularly, but when I wanted to redecorate and put up an extension to the garage and wanted my father’s opinion he wasn’t due to visit us for a while.  But using my Open3DHouse™ was just incredible!  He was able to come INTO MY HOUSE from London and give me his opinion on how best to do things.  Thanks Beth and United Lane for keeping us connected.”

    Girth Williamson, Melbourne, Australia.

  • “Don’t take away my pictures Daddy.  I want you to look at them whenever you come in here.”

    Emil, 10 years old, Denmark.  Daddy, New York.

  • “Daddy can I go and decorate my room?  I want to put some bathroom things in there – it’s my room so I can do what I want, right?”

    Jacob, 8 years old.

  • “This is SO cool, I’ve been trying out all kinds of furniture arrangements without leaving my sofa!  I love it!”

    Karin Zimmerman, Denmark

  • “This is such a no brainer”

    Kathleen Stiegler Fazio, Summit Development


  • “UnitedLane.com’s 3D virtual tour technology is one of the most powerful ways to convert seller, builder, and even commercial leads into signed business. … Best of all, this system not only generates highly qualified web leads, it’s one of the most effective listing tools ever invented.”

    Bernice Ross, America’s Top Real Estate Coach

  • “Because of the affordability of the United Lane technologies it gave our company the ability to compete with a much larger competitor. I think that if you want to impress potential clients then this is a product you should be showcasing.”

    Robert Fiorito, Owner
    Coldwell Banker, Bristol

Read more

Good, Bad and the Ugly

Honest and unedited, here is what you are saying about our Open3DHouse™ on the social networks. Thank you for all your feedback and comments.

Communicate with us on Twitter and Facebook.

Announcements

Read more