Mapping out the future – when a picture builds a thousand words

Advanced information overlay technology has long been the preserve of futuristic film and TV fantasies. Here, United Lane’s VP of Communications, Peter Warren, reveals how a pioneering California-based company is turning science fiction into hi-tech reality for the masses via its online data-fusion system – with huge implications for the real-estate sector Ten years ago, [...]

 

New model market

The challenging economic conditions in the US housing market are leading to a revolution in the use of technology as real estate businesses cut costs and seek to exploit new ways to reach customers The revolution has seen intense competition develop on the internet as Realtors try to get the most from marketing budgets and [...]

 

Technology: the smartest move

Leading real estate writer, commentator and coach Professor Bernice Ross reveals how the latest hi-tech tools are changing the way properties are marketed and sold, and explains why 3D will be one of the major developments of the future ‘At the moment there are 2m Realtor licensees in the US and 1.2m members of the [...]

 

Tomorrow’s listings on today’s Lane

Blog: Mark Foreman The constantly evolving technologies that help us market and sell real estate all started with Gutenberg’s printing press in or around 1450. Fast forward to 2009. Fax machines, cell phones, digital cameras and the internet have created marketing tools unimagined 30 years ago – so what will the future of real estate [...]

 

Small-screen success

The mobile phone is already considered indispensable in the modern world. As the device becomes increasingly powerful and complex, techno-evangelists are hailing it as the next frontier in digital communications The humble mobile has become the focus of huge amounts of attention over the last four years, as companies ponder ways to turn it into [...]

 

Cool tools for your real estate website

Blog: Bernice Ross Agents today face numerous challenges when it comes to technology. Which solutions really work? How can I convert more leads from the web? What do I need to do to motivate visitors to return to my site repeatedly? For the last two years, blogging has been at the forefront as a solution [...]

 

Fast times at Realtor High

Much of what used to be done from an office window or in the local paper has moved onto the web, and from there onto mobile phones – a trend presenting the real estate industry with enormous challenges In a world of remorseless change, it’s not only new technologies, but also new techniques, working practices [...]

 

Making it real

3D technology is being hailed by experts as one of the possible answers to the credit crunch, as web designers look for that extra wow factor to give their sites the edge in the economic downturn Having already been the victim of one false dawn eight years ago, 3D technology is beginning to emerge from [...]

 

Peppering the targets

While most technology aimed at real estate is focusing on moving to the internet, one California-based direct marketing company is insisting that there is still a need for the human touch SendPepper, a company that combines web marketing with direct mail, is finding success by offering the direct mail campaigns used by large companies like [...]

 

Brokering a reputation

The glut of properties on the market due to the property slump has put power squarely in the hands of the customer, a change that has been seized on by the commercial real estate broker Choyce Peterson The firm has launched a radical new website that offers free advice to companies on how to renegotiate [...]

 

What you are saying

  • “In our iPad listing presentation we showed your 3D floor plan and our then prospective sellers were very impressed. Several days later we learned we got the listing and had been up against one of our biggest competitors!  It will undoubtedly help people who either cannot be present at a showing or who cannot visualize their furniture in a prospective home.  Thank you for giving us this amazing real estate tool!”

    Stacy Blair Young and Marny Maslon, Teles Properties, CA.

  • “My parents who live in London, England come over to visit regularly, but when I wanted to redecorate and put up an extension to the garage and wanted my father’s opinion he wasn’t due to visit us for a while.  But using my Open3DHouse™ was just incredible!  He was able to come INTO MY HOUSE from London and give me his opinion on how best to do things.  Thanks Beth and United Lane for keeping us connected.”

    Girth Williamson, Melbourne, Australia.

  • “Don’t take away my pictures Daddy.  I want you to look at them whenever you come in here.”

    Emil, 10 years old, Denmark.  Daddy, New York.

  • “Daddy can I go and decorate my room?  I want to put some bathroom things in there – it’s my room so I can do what I want, right?”

    Jacob, 8 years old.

  • “This is SO cool, I’ve been trying out all kinds of furniture arrangements without leaving my sofa!  I love it!”

    Karin Zimmerman, Denmark

  • “This is such a no brainer”

    Kathleen Stiegler Fazio, Summit Development


  • “UnitedLane.com’s 3D virtual tour technology is one of the most powerful ways to convert seller, builder, and even commercial leads into signed business. … Best of all, this system not only generates highly qualified web leads, it’s one of the most effective listing tools ever invented.”

    Bernice Ross, America’s Top Real Estate Coach

  • “Because of the affordability of the United Lane technologies it gave our company the ability to compete with a much larger competitor. I think that if you want to impress potential clients then this is a product you should be showcasing.”

    Robert Fiorito, Owner
    Coldwell Banker, Bristol

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Good, Bad and the Ugly

Honest and unedited, here is what you are saying about our Open3DHouse™ on the social networks. Thank you for all your feedback and comments.

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